MDRDIGITAL
Services

Everything outbound needs, under one roof.

LinkedIn, email, data, and strategy: executed personally. PPC, SEO, and cold calling: orchestrated through vetted partners. Either way, you talk to one person and get one coherent system.

01

LinkedIn Outbound

The core channel. Direct conversations with the people who sign.

Connection campaigns and message sequences sent from your profile, aimed at a hand-mapped list of decision makers. Messages are short and specific to the recipient, not to the industry. Every campaign runs a minimum 3-touch sequence, and every reply lands with you ready to close.

  • Hand-curated prospect lists, mapped to your exact ICP
  • Short messages built for replies, tested against real campaign data
  • Blank connection requests by default: the first written touch comes after the accept, when it actually gets read

Good fit if your buyer is a specific role in a specific kind of company, and one closed deal covers months of retainer.

02

Cold Email Infrastructure

Deliverability first. Copy second. That order is not optional.

Multi-inbox, multi-domain sending infrastructure that keeps your real domain untouched. Warmup, SPF/DKIM/DMARC, daily health monitoring, and reply routing straight to your inbox with full thread context. My largest setup runs 12 active mailboxes in parallel.

  • Dedicated lookalike domains, so your primary domain carries zero risk
  • Daily mailbox health checks: warmup scores, bounces, blacklists
  • Replies classified and forwarded to you from the real sending mailbox

Good fit if you need volume beyond what LinkedIn allows, and your market reads email.

03

Audience Data & Lists

The list is half the campaign. Most agencies buy it. I build it.

Sourcing decision makers with tweezers: Sales Navigator work, niche data harvesting, enrichment, and manual curation. You get named people with verified roles, not a CSV of guesses. This is the input every other service depends on.

  • Decision-maker mapping by role, company size, and buying signals
  • Niche datasets built to order when no public list exists
  • Every list filtered by hand before a single message goes out

Good fit if your market is specific enough that generic databases keep missing it.

Reviewing campaign data

Every part below runs on the same data loop: what the market answers, we feed back into the next send.

04

Strategy & Messaging

The part no tool can automate, and the reason campaigns convert.

Business diagnosis, audience definition, and translation into messages that get answered. I figure out what you actually sell in your buyer's language, which trigger makes them respond now, and how to position you against what they already tried.

  • ICP definition grounded in who actually buys, not who could
  • Message angles matched to your position in the market
  • A named, concrete offer in every sequence. Vague does not convert

Included in every engagement. It is the layer everything else stands on.

05

LinkedIn Content & Thought Leader

Your outbound gets answered faster when your profile has a pulse.

One to two posts a week in your voice, written from your raw material, never generic AI filler. Amplified with LinkedIn Thought Leader campaigns so the exact audience you prospect sees them. Content and outbound reinforcing each other.

  • Capture-then-convert: you talk, I turn it into posts
  • Every post approved by you before it goes anywhere
  • Thought Leader ads put your posts in front of your prospect list

Good fit as an add-on to an active outbound campaign, where warm familiarity lifts reply rates.

06

Orchestrated Channels

PPC, SEO, cold calling, WhatsApp. One point of contact: me.

A decade as VP Marketing means I have managed these channels and the vendors who run them. You get vetted specialists doing the execution and my judgment on top: what to run, what to skip, how it connects to outbound, and whether it is working.

  • Vetted partners under my management, not a referral and a goodbye
  • One strategy across channels instead of five disconnected vendors
  • Honest calls on what your budget should not be spent on

Good fit for premium engagements where outbound is working and you want the rest of the stack led by one person.

Questions

The things people ask before they hire me.

How many leads should I expect a month?+
Roughly 15 to 20 qualified leads a month once a campaign is running at pace. A logistics client runs 12 mailboxes and pulls about 15 a month, month over month. A narrower target list means fewer sends and better conversations, not more volume for its own sake.
How long before anything happens?+
LinkedIn usually produces first replies inside two weeks. Cold email takes about four weeks before the first message goes out at all, because new sending domains have to warm up first. Skipping warmup is the most common reason a cold email program lands in spam and never recovers.
Will you send cold email from my company domain?+
No. Cold email runs on separate domains and separate mailboxes bought for the purpose, so your real domain's reputation is never exposed. If a sending domain gets burned, it gets replaced and your company email keeps working.
Is cold email even right for my business?+
Not always, and you will hear that from me before you pay anything. Four questions decide it: your average deal size, whether your buyer sits at a desk, how buried their inbox already is, and whether they read email at all. Run the full test.
Who actually writes and sends the messages?+
I do. Not a junior, not a content mill. That is the point of working with one person instead of an agency: whoever maps your list is the same person who writes the message and reads the reply.

Not sure which of these you need?

That is exactly what the diagnostic call is for. 20 minutes, and you leave knowing what to fix first, whether we work together or not.