Everything outbound needs, under one roof.
LinkedIn, email, data, and strategy: executed personally. PPC, SEO, and cold calling: orchestrated through vetted partners. Either way, you talk to one person and get one coherent system.
LinkedIn Outbound
The core channel. Direct conversations with the people who sign.
Connection campaigns and message sequences sent from your profile, aimed at a hand-mapped list of decision makers. Messages are short and specific to the recipient, not to the industry. Every campaign runs a minimum 3-touch sequence, and every reply lands with you ready to close.
- Hand-curated prospect lists, mapped to your exact ICP
- Short messages built for replies, tested against real campaign data
- Blank connection requests by default: the first written touch comes after the accept, when it actually gets read
Good fit if your buyer is a specific role in a specific kind of company, and one closed deal covers months of retainer.
Cold Email Infrastructure
Deliverability first. Copy second. That order is not optional.
Multi-inbox, multi-domain sending infrastructure that keeps your real domain untouched. Warmup, SPF/DKIM/DMARC, daily health monitoring, and reply routing straight to your inbox with full thread context. My largest setup runs 12 active mailboxes in parallel.
- Dedicated lookalike domains, so your primary domain carries zero risk
- Daily mailbox health checks: warmup scores, bounces, blacklists
- Replies classified and forwarded to you from the real sending mailbox
Good fit if you need volume beyond what LinkedIn allows, and your market reads email.
Audience Data & Lists
The list is half the campaign. Most agencies buy it. I build it.
Sourcing decision makers with tweezers: Sales Navigator work, niche data harvesting, enrichment, and manual curation. You get named people with verified roles, not a CSV of guesses. This is the input every other service depends on.
- Decision-maker mapping by role, company size, and buying signals
- Niche datasets built to order when no public list exists
- Every list filtered by hand before a single message goes out
Good fit if your market is specific enough that generic databases keep missing it.
Every part below runs on the same data loop: what the market answers, we feed back into the next send.
Strategy & Messaging
The part no tool can automate, and the reason campaigns convert.
Business diagnosis, audience definition, and translation into messages that get answered. I figure out what you actually sell in your buyer's language, which trigger makes them respond now, and how to position you against what they already tried.
- ICP definition grounded in who actually buys, not who could
- Message angles matched to your position in the market
- A named, concrete offer in every sequence. Vague does not convert
Included in every engagement. It is the layer everything else stands on.
LinkedIn Content & Thought Leader
Your outbound gets answered faster when your profile has a pulse.
One to two posts a week in your voice, written from your raw material, never generic AI filler. Amplified with LinkedIn Thought Leader campaigns so the exact audience you prospect sees them. Content and outbound reinforcing each other.
- Capture-then-convert: you talk, I turn it into posts
- Every post approved by you before it goes anywhere
- Thought Leader ads put your posts in front of your prospect list
Good fit as an add-on to an active outbound campaign, where warm familiarity lifts reply rates.
Orchestrated Channels
PPC, SEO, cold calling, WhatsApp. One point of contact: me.
A decade as VP Marketing means I have managed these channels and the vendors who run them. You get vetted specialists doing the execution and my judgment on top: what to run, what to skip, how it connects to outbound, and whether it is working.
- Vetted partners under my management, not a referral and a goodbye
- One strategy across channels instead of five disconnected vendors
- Honest calls on what your budget should not be spent on
Good fit for premium engagements where outbound is working and you want the rest of the stack led by one person.
Not sure which of these you need?
That is exactly what the diagnostic call is for. 20 minutes, and you leave knowing what to fix first, whether we work together or not.