Architect, not contractor.
I am Gur Tene, a B2B marketing architect. Companies hire me to figure out who they should be talking to, how to talk to them, and to build the outbound machine that starts those conversations. The LinkedIn and email execution I do myself. Everything else I orchestrate, so you manage one person instead of five vendors.
Ten years inside the buyer's chair
Before running my own practice, I spent a decade as VP and Director of Marketing, hiring and managing the exact vendors I now compete with. I know what a good agency looks like from the client side, and I know every shortcut a bad one takes.
Independent since 2020
MDR Digital has run since 2020 on results and referrals. Zero self-marketing until 2026: every client came from a closed deal that led to another one. This site is the first marketing asset the business ever built for itself.
Direct by design, not by budget
No account managers and no juniors is a choice, not a constraint. The moment a management layer enters, the thing you actually paid for, judgment applied to your business, gets diluted. So it stays out.
The operating principles.
80% simple beats 90% complicated.
A solution that works 80% of the time and is simple to operate beats one that works 90% and is five times harder to maintain. This rule shapes every campaign, every automation, every recommendation you get from me.
Judgment is the product. Tools are the means.
In two years, AI will run the technical side of outbound end to end. The part that stays valuable is knowing which market to enter, who decides, and what makes them act. That is the layer I sell.
Nothing goes out in your name without your approval.
Every message, every post, every sequence: you approve, then it ships. Automation accelerates the work. It never replaces your sign-off.
Selective on purpose.
I do not take every client. If your case will not produce value, I say so in the first call and we both save a quarter. The clients I do take know they were chosen, not needed.
One call. You will know within 20 minutes if this fits.
I understand businesses fast. Bring yours, and leave the call with a clear read on your audience and your message.