What works in B2B outbound, straight from live accounts. No recycled best practices.
A high reply rate can hide a dead campaign. One account showed its best-ever raw reply rate and its lowest real interest at the same time. The difference; classifying replies before trusting the number.
People scroll on LinkedIn. A 130-word DM ran for days with zero conversions; the proven winners sit at about 70 words. The cap is not a style preference, it is a conversion rule.
Before you blame the message, check the infrastructure; inbox placement, domain health, rendering. Three separate campaigns this year looked like copy problems and were not.