Terms of Use

1. The site is information, not an offer

Everything on this site is general information about our services. It is not a binding offer, a quote, or a promise of specific results. Scope, price and deliverables are set only in a written proposal or agreement with you.

2. No legal, tax or professional advice

Nothing on this site, in the blog, in the free tools, or in any conversation with us is legal advice. We are marketing practitioners, not lawyers. If you need to know whether a campaign, a message or a list of recipients is lawful in your market, ask your own attorney.

3. Free tools

The Message Analyzer and the Offer Builder are provided free, as is, and for general guidance only. Their output is an automated, rule-based opinion. It does not guarantee that a message will get replies, pass spam filters, or comply with any law. You decide what to send, and you are responsible for it.

4. Results and examples

Case studies, numbers and benchmarks on this site describe specific past work or typical ranges. They are examples, not guarantees. Outbound results depend on the offer, the market, the list, the sender’s reputation, the platform and many things outside our control. We do not guarantee replies, meetings, leads, revenue or any other outcome.

5. Responsibility for campaigns we run for clients

When we build or run LinkedIn or email outreach for a client, the following applies, and the client agrees to it by engaging us:

• The campaign is the client’s. Messages go out in the client’s name, for the client’s business, based on an offer and copy the client approved.
• The client is solely responsible for the lawfulness of its offer, its claims and its messages, and for the truthfulness of everything stated in them.
• The client is solely responsible for deciding who is contacted, for having a lawful basis to contact them, and for complying with every law that applies to the outreach. That includes the Israeli Communications Law (Bezeq and Broadcasting), 1982, Section 30A (the anti-spam provisions), the Protection of Privacy Law, 1981, and the laws of the recipient’s country, such as the GDPR and CAN-SPAM.
• The client is responsible for complying with the terms of the platforms used, such as LinkedIn and the email providers. Platforms can restrict or close accounts at their sole discretion, and we are not responsible for that.
• We carry out the plan the client approved, as a service provider. We do not review campaigns for legal compliance, and nothing we do is a legal opinion. A recipient who asks to be removed is removed promptly.

Accordingly, MDR is not responsible or liable for any claim, demand, fine, statutory damages, lawsuit or class action brought by a recipient, a regulator, a platform or any other third party in connection with a client’s campaigns. To the fullest extent permitted by law, the client will defend and indemnify MDR against such claims, including reasonable legal fees.

6. No guarantee on platforms or deliverability

Email deliverability, inbox placement, LinkedIn account limits and the behavior of other third-party platforms are outside our control. We work to reduce the risk, but we do not guarantee that messages will be delivered, that accounts or domains will not be limited, blocked or blacklisted, or that a platform will not change its rules.

The client acknowledges that platforms such as LinkedIn do not publish their limits in full, change them without notice, and do not give reasons when they restrict an account. The client also understands that outbound activity on these platforms carries an inherent risk of restriction, and accepts that risk.

Accordingly, MDR is not liable for any limit, restriction, suspension or closure of a LinkedIn profile, a mailbox, a domain or any other account used in a campaign, or for any loss that results from it. This applies whatever the cause, whether or not the platform gives a reason, and whether or not the restriction followed activity in the campaign. This exclusion is not subject to the liability cap below.

7. Acceptable use

You may not use the site to:

• break the law
• scrape or copy it at scale
• submit false, abusive or someone else’s personal details through its forms
• probe, disrupt or try to gain unauthorized access to the site or its servers

8. Intellectual property

The site, its text, design, tools, logo and brand are owned by MDR or its licensors and are protected by law. You may view the site and share links to it. Copying, reselling or republishing its content without our prior written permission is not allowed. Rights in work we produce for a client are set in that client’s agreement.

9. Third-party links and services

The site links to, or relies on, services we do not control, such as Calendly, WhatsApp, LinkedIn and Google Analytics. Their content and practices are theirs, and their own terms and privacy policies apply when you use them.

10. Disclaimer of warranties

The site and the free tools are provided “as is” and “as available”, without warranties of any kind, express or implied, to the fullest extent permitted by law. We do not promise that the site will run without interruption, be free of errors, or be free of harmful components.

11. Limitation of liability

To the fullest extent permitted by law, MDR and Gur Tene are not liable for any indirect, incidental, special or consequential damage, or for lost profits, revenue, data, reputation or business opportunities, arising from the use of the site, the free tools or our services. We are not liable for any damage arising from the use of the free tools.

For any claim related to the services that is not excluded under these terms, our total liability to a client is limited to the fees that client paid us in the three months before the event that gave rise to the claim. Nothing here limits liability that cannot be limited under Israeli law, such as liability for intentional wrongdoing.

12. Changes

We may update these terms and the site at any time. The date at the bottom of this page shows the latest version. Continuing to use the site after an update means you accept it.

13. Governing law and courts

These terms are governed by the laws of the State of Israel. The competent courts of the Tel Aviv-Yafo district have exclusive jurisdiction over any dispute related to them.

14. Language

These terms are published in English and Hebrew. If the versions differ, the Hebrew version prevails.