The client
An Israeli supplier of branded merchandise, employee gifts and kits, with orders starting at 300 units.
The challenge
The client needed buyers for orders of 300 units and up. Those buyers sit in HR, employee experience, marketing and procurement at Israeli organizations. The job was to find them by role and start the conversation in Hebrew.
What we did
I ran a LinkedIn-only campaign in Hebrew, from the client's own sender, aimed at HR, employee-experience, marketing and procurement people at Israeli organizations.
The results
- 2 deals closed, worth NIS 150K in total
- 270 leads from HR, marketing and procurement buyers
It all came from one channel and one sender.
213 leads and 8 new clients for a freight forwarder
213 leads for the sales team, 15+ meetings and Zoom calls booked, and 8 new clients within 4 months, all from Hebrew cold email.
IT equipment supply710 leads for an IT equipment supplier, 15-20 new ones a month on average
710 leads for the sales team, and 15-20 new leads a month on average, across two product lines.
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