The client
An international freight forwarder with an Israeli arm.
The challenge
The client needed new Israeli importers and exporters talking to its sales team. The people who decide on freight sit in operations, logistics and purchasing, and some of them are COOs and founders.
What we did
I ran two always-on cold email campaigns in Hebrew, aimed at those roles at Israeli importers and exporters.
Sending goes out from 12 dedicated mailboxes on 4 separate lookalike domains, so the client's own domain is never used for sending.
The client's sales team handles the replies and takes it from there.
The results
- 213 leads for the sales team
- 15+ meetings and Zoom calls booked
- 8 new clients within 4 months: companies that started shipping or approved a first quote after replying
Every one of those clients started as a reply to a cold email.
710 leads for an IT equipment supplier, 15-20 new ones a month on average
710 leads for the sales team, and 15-20 new leads a month on average, across two product lines.
Branded merchandise2 deals worth NIS 150K and 270 leads for a branded merchandise supplier
270 leads from HR, marketing and procurement buyers, and 2 deals closed worth NIS 150K in total, all from LinkedIn.
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