The client
An Israeli supplier of IT equipment with two product lines.
The challenge
The client wanted a flow of new leads for its sales team, with each product line fed on its own. The buyers are IT managers and procurement people at Israeli organizations.
What we did
I built Hebrew outreach to those IT managers and procurement people, on LinkedIn and email. Each product line has its own campaign.
Everything goes out from the client's own senders.
The results
710 leads for the client's sales team.
New leads come in at 15 to 20 a month on average: one line averages 15.5, the other 20.
Two lines, two campaigns, and a flow of leads for the sales team to work.
213 leads and 8 new clients for a freight forwarder
213 leads for the sales team, 15+ meetings and Zoom calls booked, and 8 new clients within 4 months, all from Hebrew cold email.
Branded merchandise2 deals worth NIS 150K and 270 leads for a branded merchandise supplier
270 leads from HR, marketing and procurement buyers, and 2 deals closed worth NIS 150K in total, all from LinkedIn.
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