The client
A technology company that sells automated, white-label debt-collection software to Israeli B2C companies that have customer debts to collect.
The challenge
The client needed to reach the decision makers at those companies: CFOs, finance heads and COOs, and at smaller companies the CEO or the owner.
What we did
This was the client's first campaign. I ran it in Hebrew, on LinkedIn and email, aimed at those roles.
The results
- 10 meetings with relevant companies in 2 months of work
- 23 leads: 15 from LinkedIn and 8 from email
A first campaign, two channels that both produced leads, and meetings booked.
213 leads and 8 new clients for a freight forwarder
213 leads for the sales team, 15+ meetings and Zoom calls booked, and 8 new clients within 4 months, all from Hebrew cold email.
IT equipment supply710 leads for an IT equipment supplier, 15-20 new ones a month on average
710 leads for the sales team, and 15-20 new leads a month on average, across two product lines.
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