Cold Email Campaigns for B2B Companies in Israel

I build and run cold email campaigns, in Hebrew, aimed at decision-makers at Israeli B2B companies. I define the audience, set up the sending infrastructure, write the messages, and pass the replies to your sales team. The goal is meetings with real buyers.

For one international freight forwarder, that came to 213 leads, 15+ meetings and Zoom calls, and 8 new clients within 4 months.

It's 20 minutes. On the call I'll tell you whether cold email fits your business, and if it doesn't, I'll tell you that too.

What you get

You get a complete campaign, from the list to the first reply.

1. A recipient list built around your real buyer: the title, the company and the email address of the person who makes the decision.
2. Messages in natural Israeli Hebrew, short and written for the person receiving them. An opening line that could go to any other company with just the name swapped gets cut before anything is sent.
3. Dedicated sending infrastructure: mailboxes, domains, warmup, authentication, and inbox placement checks.
4. A running email sequence with at least 4 days between emails to the same person.
5. Replies routed to your sales team, with the context attached, so they can pick up the conversation.

How we work

1. Diagnosis. A 20-minute call: what you sell, to whom, how big a typical deal is, and what you've already tried. The four questions I ask every prospective client get asked here.
2. Audience and offer. We define who actually decides on the purchase and put your offer into one clear line. Then I build a focused list of those people.
3. Messages. I write in Hebrew, to the person and not to the industry. A generic opener reads like list output, and the reader skips it.
4. Infrastructure and warmup. I set up dedicated domains and mailboxes. New domains warm up for about four weeks before real sending starts, so the first meeting won't land in week one.
5. Run. The campaign sends at a steady pace, and I watch the bounce and complaint thresholds (details in the infrastructure section below).
6. Replies. A positive reply goes to you with full context, and your sales team takes it to a meeting.

Infrastructure: mailboxes, domains, warmup and deliverability

Deliverability is the share of your emails that reach the recipient's main inbox, rather than spam or the Promotions tab. It doesn't show up in your sending tool's report, which is why a campaign can look healthy on a dashboard and still bring in no replies.

Here's how I set it up:

1. Dedicated mailboxes and domains. In the freight forwarder campaign, sending went out from 12 mailboxes on 4 separate domains that resemble the client's name. The client's own domain was never used for sending. As a rule, I keep a company's main domain out of cold email, because a burned domain is hard to repair.
2. Warmup. A new domain warms up for about four weeks before real sending.
3. Pace. Up to 15 emails a day per mailbox, spread across several mailboxes and domains. One mailbox sending hundreds a day looks like a spammer.
4. Authentication. SPF, DKIM and DMARC are set up on every sending domain.
5. Fixed thresholds. A bounce rate under 2% is fine, 2% to 5% is a warning, and above 5% I pause volume and check the list. For spam complaints, 0.1% is a warning and above 0.3% I stop.
6. A fixed diagnostic order when replies drop. Infrastructure first, copy second. Deliverability before copy lays out the four checks, and what to replace first: mailbox, domain or provider explains the order.

There's no magic number for inbox placement, and I'm wary of anyone who promises one. My yardstick is replies over time. The list needs scrutiny too, and that's a question worth asking any vendor, me included: what happens to a B2B list as it ages.

When cold email doesn't fit

I'd rather say this before you've paid anything. The first four signs rest on the four-question test: if you answer "no" to two of them, the right channel is probably a different one. The last two signs come on top of those.

1. The deal is too small. A product in the range of $50 can't carry the cost of a real outbound effort.
2. Your buyer isn't at a screen. Contractors and tradespeople in the field work through referrals and phone calls.
3. Your buyer's inbox is already flooded. Doctors and buyers in healthcare are a hard audience for email alone.
4. There's no decision-maker you can identify. If you can't reach the person who decides, there's nobody to write to.
5. You need meetings this month. New infrastructure warms up for roughly four weeks, and the channel matures gradually.
6. You want a promise about the inbox or the outcome. I don't give one, and the legal-responsibility section below explains why.

Proof: three real campaigns

Client names aren't published. The numbers are as they appear on the case study pages:

An international freight forwarder (cold email only, in Hebrew). 213 leads for the sales team, 15+ meetings and Zoom calls booked, and 8 new clients within 4 months (companies that started shipping or approved a first quote after replying). Two campaigns, 12 mailboxes on 4 domains. Read the full case: international freight forwarder.

A collections technology company (LinkedIn and email). 10 meetings in two months and 23 leads, 15 of them from LinkedIn and 8 from email. It was the client's first campaign. Read the full case: collections technology.

An IT equipment supplier (LinkedIn and email). 710 leads, and 15 to 20 new leads a month on average, across two product lines. Read the full case: IT equipment supplier.

These are results for specific clients. Yours will depend on your market, your offer and your list.

FAQ

What is a B2B cold email campaign? Cold email is a first message, sent by email, to someone who didn't ask for it, usually a decision-maker at a company that fits your offer. A campaign is a sequence of several such emails, sent from dedicated infrastructure and measured in replies and meetings.

Is cold email legal in Israel? It depends on the list, the message and how it's sent. In Israel, unsolicited commercial messages fall under the spam provisions in section 30A of the Communications (Telecommunications and Broadcasting) Law, and privacy law can apply as well. I'm not a lawyer, and nothing on this page is legal advice. Before you run a campaign, ask your own lawyer. The split of responsibility is set out in the legal section below.

Do you guarantee the emails will reach the main inbox? No. Inbox placement depends on things outside my control, such as provider policies and how recipients behave. I lower the risk with dedicated infrastructure, warmup, authentication and fixed thresholds, and I don't promise an outcome.

How long until I see replies? New domains warm up for about four weeks before real sending, and the first replies arrive after that. I don't commit to a timeline. Meetings and deals depend on the length of your sales cycle.

How many mailboxes and domains do I need? It depends on volume. The freight forwarder campaign ran on 12 mailboxes across 4 domains. I work to a cap of 15 emails a day per mailbox, and the number of mailboxes follows from the volume the campaign needs.

Can this run on LinkedIn too? Yes. LinkedIn outreach is its own page. On the diagnostic call we work out which channel fits your buyer, and sometimes it's both.

Who writes and runs the campaign? I do. The person who builds the list is the same person who writes the messages and checks the infrastructure.

What do you need from me? A conversation about who your buyer is, a clear offer, your sign-off on the messages and the list, and someone on your sales team who replies quickly when a warm lead comes in.

How much does it cost? Pricing is set in a written proposal after the diagnostic call, based on the scope of work.

Legal responsibility: what the terms of use say

Cold email in Israel falls under the Communications (Telecommunications and Broadcasting) Law, 1982, section 30A (the spam provisions), and under other law such as privacy protection. This page is general information about the service and isn't legal advice. I'm a marketer, not a lawyer.

Here's how it works in practice, in line with the terms of use:

1. The campaign belongs to the client, and the messages go out in the client's name, based on an offer and copy the client approved.
2. The client is responsible for deciding who to contact, for making sure there's a lawful basis to contact them, and for complying with the law that applies to the outreach.
3. I carry out the approved plan as a service provider. I don't review campaigns for legal compliance, and a recipient who asks to be removed from the list is removed promptly.
4. There's no promise of inbox placement, of messages being delivered, or of any result. Platforms and email providers can restrict accounts and domains, and that's outside my control.

To find out whether a particular list, message or campaign is lawful, ask a lawyer. The full terms are on the terms of use page.

Not sure cold email is right for your business? That's what the diagnostic call is for. 20 minutes, and you leave knowing what to fix first.