I build and run LinkedIn outreach for B2B companies. I map the decision-makers, write the messages, and hand you the replies. The goal is sales conversations with real buyers, not more impressions.
It's 20 minutes. You leave knowing what to fix first, whether we work together or not.
What you get
You don't get an impressions report. You get work that ends in replies from people who make the decision.
- A prospect list I map by hand, with verified names, titles and companies, built around your actual buyer.
- Short messages written for the person receiving them, not for their industry. Under 80 words each.
- A connection campaign and message sequence that goes out from your own profile, at a pace that protects the account.
- Every reply lands with you ready to close, with the context attached.
- A LinkedIn profile written in English, because buyers check who contacted them before they answer.
How we work
- Diagnosis. A 20-minute call: what you sell, to whom, and what you've already tried. If LinkedIn isn't the right channel for you, I'll say so on that call.
- Audience. We define who actually buys (not who could buy) and build a tight list. Here's how we build a list from a competitor's page followers, including what we couldn't verify.
- Messages. We find the angle that makes a buyer reply now, and write a clear offer. A vague message gets ignored.
- Run. The campaign goes out from your account. I manage the pace and check the account's health on a regular basis.
- Leads. Positive replies pass to you with full context. First replies usually arrive within about two weeks.
LinkedIn advertising or direct outreach: what books meetings in B2B
If you search for "LinkedIn advertising," you probably mean paid ads. They're good at reach. But in a B2B company with large deals and a small pool of buyers, reach is rarely the problem. The problem is getting in front of the right few dozen people with the right sentence.
Direct outreach does exactly that. It goes straight to a defined list. Ads work on a wide audience and a reach budget. When the audience is small and named, a personal message lands with the person you picked, while an ad lands with everyone who fits a filter.
Paid LinkedIn advertising: what's included
I also manage paid LinkedIn advertising for you: sponsored posts (Thought Leader ads) and sponsored ads.
It fits when the goal is reach, not only conversations with a defined list. What's right for you, and in what order, gets decided on the diagnostic call.
Who this is not for
I'd rather tell you now than after you've paid:
- Companies that sell to consumers (B2C). The channel doesn't fit and the return won't show up.
- Companies with no decision-maker you can identify on LinkedIn. There's nobody to write to.
- Anyone looking for website conversion optimization or SEO. That isn't what I do here.
- Anyone who needs meetings this month. This channel matures. It isn't a switch.
- Anyone who wants to dictate every message and every name on the list. The better campaigns come from giving me room to use judgment on audience and messaging.
Proof: three real campaigns
Client names aren't published. The numbers are as they appear on the case study pages:
A branded merchandise supplier. 270 leads and 2 closed deals worth NIS 150,000 in total, from LinkedIn alone. Read the full case: branded merchandise supplier.
An IT equipment supplier. 710 leads, and 15 to 20 new leads a month on average, on LinkedIn and email. Read the full case: IT equipment supplier.
A collections technology company. 10 meetings in two months and 23 leads, on LinkedIn and email. Read the full case: collections technology.
These are results for specific clients, not a promise of your result. Yours depends on your market, your offer and your list.
FAQ
What's the difference between LinkedIn advertising and direct outreach? Paid ads buy reach among an audience defined by filters. Direct outreach sends a personal message to a list of people you've chosen by name. When the audience is small and the deal is large, outreach is usually the shorter road to a conversation. See how the three channels compare.
Will LinkedIn automation put my account at risk? It can. LinkedIn's own policy doesn't allow third-party tools that automate account activity, and the biggest danger is a sudden jump in pace. That's why I run at a careful pace and check the account regularly. Before you hand your account to any agency, go through this checklist.
How long until I see replies? On LinkedIn, first replies usually arrive within about two weeks of launch. Meetings and deals take longer and depend on your sales cycle. If someone promises results in a week, run them through the three-question test.
Who writes and sends the messages? I do. Not a junior and not a content mill. The person who maps your list is the same person who writes the message and reads the reply.
How long should a LinkedIn message be? Short. Mine stay under 80 words, and the winners land between 70 and 80. Here's why that range.
What do you need from me? A conversation about who your buyer is, access to your LinkedIn profile, and your sign-off on the messages. One more thing: someone who replies quickly when a warm lead comes in.
Not sure LinkedIn is the right channel for you? That's what the diagnostic call is for. 20 minutes, and you leave knowing what to fix first.